1276 Color and Activity Book

Published in 1973, the Big Jim Color and Activity Book, reference 1276, was issued by Whitman as part of the early merchandising built around Mattel’s Big Jim line. The cover features Big Jim in a basketball-themed scene, reflecting the strong sports identity of the original character during this period. Inside, the book combines black-and-white coloring pages with simple activity material based on Big Jim’s athletic and adventure-oriented world. Specialist Big Jim databases identify reference 1276 specifically as a Whitman coloring and activity book with a basketball cover, while surviving vintage listings also date the publication to 1973. This vintage Big Jim reference documents Mattel’s early expansion of the brand beyond action figures into licensed illustrated publications and children’s activity books.